3 Tips for Company Logo Designers
When starting a new business, many of the most important decisions you make revolve around how to present the company and its products or services to your target audience. Whether you're choosing the business name, logo or designing the website, all of these key decisions work toward the common goal of showcasing the company as a credible and authoritative brand that customers can trust with their hard-earned money. The most successful companies across all industries worldwide have one thing in common: a unique logo that their customers instantly identify with reliable and innovative products or services.
Exemplary logos stand the test of time and can speak volumes without a single letter of text. Here are three tips to keep in mind when designing a business logo:
- Understand the Psychology of Color
Colors are more the just a shade of light energy. Colors can evoke a plethora of emotions and inspire consumers to take action. Leading scientists have spent years studying the physiological effects of colors in the field of chromodynamics. They've proven that a color has the power to stimulate an assortment of reaction and emotions, including excitement, hunger, warmth, depression, coolness and tranquility. Take advantage of the brain's natural responses to color and choose a color for your company's logo that invokes a need or emotion that your product or service can satisfy.
- Red: Passion, power, speed, heat, masculinity and strength
- Orange: Balance, playfulness, enthusiasm and fire
- Yellow: Optimism, joy, idealism and hope
- Green: Wealth, fertility, youth, vigor and good luck
- Blue: Confidence, loyalty, dependability, tranquility and cleanliness
- Purple: Wisdom, spirituality, enlightenment and creativity
- White: Purity, innocence, sterility and security
- Gray: Stability, respect, timelessness and elegance
- Brown: Rusticism, tradition, nature and depth
- Black: Sophistication, modernity, style and formality
- Exude Credibility
Make sure that the focal point of your logo, whether it is text-based or a symbol, radiates what the company stands for. For example, a high-fashion brand needs sleek branding that conveys sophistication and modernity rather than tradition or flamboyance. Similarly, a high-tech gadget manufacturer should choose a logo that symbolizes innovation and advancement instead of subtlety or humility. Need more direction? Identify your company's strengths and determine what images and symbols you naturally associate with those attributes. Consult with a mentor or industry leader to narrow the options and decide which image will convey the most credibility to your audience.
- Size It Just Right
Sizing can make or break the impact of a company logo. From font size and graphic proportions to scalability for various applications, sizing can be the difference between a powerful branding tool and an image that's forgettable. Create a logo that's message will be equally effective on a business card or a website as it will be on a T-shirt or product packaging.
When developing your business, it is imperative to take the time to create a logo that you'll be proud of for years to come. Enlist the help of other experts if necessary; do whatever it takes to develop a design that uniquely represents your business.
