Every day businesses communicate with their consumers through logos. A business logo is a strategic marketing tool that's intended to create brand identity, inspire trust and gain marketplace credibility. Over time, loyal customers who support your brand become attached to your logo. A logo is a recognizable trademark that connects the public with your services.
For example, when you visit a website such as CNN to read an article, you may want to share the article on the social network Facebook. You can recommend the article on Facebook after quickly skimming the Web page to find the blue box with a lowercase "f" or the thumbs up button outlined in blue. As a regular Facebook user, you are aware of its logos on the CNN Web page and recognize the logo's presence as a way to disseminate information.
The first step in creating your business logo is to solidify your company's mission statement, philosophy and goals. The look and feel of a logo has the power to reflect your company's culture and personality.
Ask yourself:
Secondly, a logo helps define your brand and increase brand awareness. Customers are able to recall your products and your services when they recognize your logo.
For example, we have been conditioned to associate Subway as a healthy food choice. The Jared Fogle campaign and advertised nutritional facts are examples of how Subway branded itself as a nutritious fast food alternative. We quickly recognize the energetic green and yellow Subway logo with its tagline "eat fresh." When we see a Subway logo, we may respond by walking into the Subway store to buy a sandwich because we know what the brand stands for and what we're purchasing.
Lastly, a compelling logo will entice customers. Does your logo create a call to action? Seeing a Starbucks logo has the power to create a thirst for tea or coffee, whether or not we wanted a beverage prior to seeing the iconic green siren. A logo attracts new customers and encourages a purchase or sale.
An engaging logo is:
Once you've established your brand identity and understand your target market, research your competitors. Concentrate on iconic logos and think about how they've become successful. Once you're ready to tackle the blank canvas, determine the type of graphic design logo company that you want to use. Will outsourcing to a graphic design firm meet your needs or does using a step-by-step design program fit your style?
Remember these tips: