3 Types of Distinct Logo Creation

Consumers remember quality and love a distinct brand. By having an aptly designed logo, you'll prove that your business is something worth acting on. Think of your business logo as the biggest advertisement you'll ever create. They say a picture is worth a thousand words—your logo should explain your business in just one glance! As your business becomes a trusted brand, your goal should be to utilize your logo in as many ways as possible. Before you can do that, you'll need to create a strategic logo that represents your business.

Customize Your Logo

There's no need to purchase expensive software to get started, just choose a professional online logo site and customize your own logo creation. Or choose an experienced, professional designer that will thoroughly research your business and products to create a unique logo that represents your identity. Need inspiration? Look to successful corporations and companies such as Disney, Apple and FedEx. All these brands have distinct, impressionable and memorable logos.

While some of these logos have evolved over time and streamlined their looks, it's essential to choose a logo design that will go the distance. Many brands retain their logos for years with great customer loyalty so changing it may not be an option.

Memorable Logo Creation

Typically, logos fall under three categories of creation.

1. Iconic/symbolic: A simple image designed to instantly convey the identity of a product or company. Powerful imagery is at the heart of these logos. It can be used to convey a literal or abstract meaning and representation. Examples include the Apple and NBC logos. Because these designs lack text, it's essential that the image is clearly associated with the company/product and industry. Any discord between the two will cause consumer disconnect. These logos must be instantly recognizable, memorable and clear to see when scaled down in size.
2. Logotype/wordmark: This design uses the company name in a unique font and color selection. There are thousands of different font styles. Whether scripted, bolded or slanted, the options are seemingly endless. Fonts can also be customized to give a design a unique look. Examples include the FedEx, IBM and Dell logos. Consideration should be given to scalability of text and font sizing. How will the logo transfer to various mediums?
3. Combination marks: This graphic combines both a symbol and text. While the two may complement each other, they do not necessarily have to be entwined—they can be stand-alone products (think AT&T's symbol). Logos that have integrated symbols include Domino's Pizza and Reebok.

There's no right or wrong design that will work best for your business or brand. The ultimate goal is to build a powerful brand, recognizable through your logo no matter where or how it is used. You may have to go through various revisions in order to find the best logo design. Don't settle on a design until you find the right one that speaks of your brand and identifies your company—it's what your reputation is built on.