Designing a Business Logo and Selecting a Logo Designer Company
Whether you're a small start up or part of a large corporation, developing and executing a business logo has a profound impact in marketing and brand recognition. A logo positions your company within the marketplace and can set you apart from others. It is a representation of your business and becomes a quick way for customers to recognize your products and services.
The Role of Logos in Branding
Successfully marketing and growing your business first depends on clearly establishing a brand.
Establishing your brand includes a powerful and long-standing logo, as well as the following components:
- Company mission statement
- Company philosophy and values
- Effective customer and employee relationships and interaction
- Comprehensive communication practices
- Advertising campaigns
- A slogan, trademark and/or tagline
Every element of your business and its brand should resonate and remain consistent. Your logo, in particular, embodies your brand and reflects the message of your business. Choosing an outside logo designer company to conceptualize your ideas and create your logo is one option. An alternative is to utilize a do-it-yourself logo design program. Both offer advantages and produce excellent results.
Outsourcing to a Logo Design Firm
The most important step in hiring a professional designer or design firm to create your business logo is to be prepared.
You should be ready to:
- Identify what your business stands for
- Determine what you want your logo to portray
- Ask to see a design company's portfolio for example work
- Ask how many logo concepts and revisions you can choose from
- Decide on pricing
Creating a Logo Using a DIY Design Company
Do-it-yourself logo design companies and software give you opportunity to hold the reins in the design process.
Logo sites offer:
- Award-winning designers who create original logo symbols
- A database of images in a variety of styles, sizes and colors
- An easy step-by-step process and demonstrations
- Quick and cost-effective services; logos are created on demand in real time
- Guidance and tools on discovering the right logo for you
Classic Logos
As you reflect on your company and brainstorm ideas, think about prominent companies and how they're attributed to their logos. These famous and celebrated logos have successfully become the "thumb print" of renowned companies.
- BMW
BMW's logo is stylish and minimal, which is symbolic of the high-end cars that they produce. It is sporty and simple. The blue- and white-checkered space in the logo is claimed to represent a rotating engine propeller or the national colors of Bavaria, which is where BMW products are manufactured.
- Yahoo
Yahoo! began as an online guide for the personal interests of Yahoo Inc. founders David Filo and Jerry Yang. The word yahoo is an acronym for "Yet Another Hierarchical Officious Oracle" and is defined as "rude, unsophisticated and uncouth." The word itself is representative of the company's mission, which is "to connect people to their passions, their communities, and the world's knowledge."
- Apple
Apple Inc. is known for its groundbreaking and innovative products that have revolutionized computers and technology. One of Apple's original logos began as a rainbow apple with a bite taken out. Theories about the rainbow apple's origins include a reference to the discovery of gravity and separation of light by Sir Isaac Newton, as well as the epic story of Adam and Eve's "fruit of the Tree of Knowledge."
